Our Leadership Team
Shicai Liao
Foreign Trade Sales Representative
Our Story
WanLee Zongying E-commerce Co., Ltd. was born from a shared vision of a family passionate about footwear fashion and determined to make a mark in the global market. With roots in Quanzhou, China, a city known for its rich history in the footwear industry, our parents laid the foundation for a successful business that has spanned generations.
As the next generation, I, Jiarui He had the privilege of growing up immersed in the world of footwear manufacturing and international trade. Watching my parents navigate the complexities of the industry with grace and wisdom inspired me to follow in their footsteps and bring our family business to new heights.
While pursuing my education in the United States, I recognized the immense potential for our company to expand into the North American market. Together with my parents, we made the bold decision to restructure our company and establish WanLee Zongying e-commerce Co., Ltd., with a focus on e-commerce sales and international trade.
Our story is one of family, perseverance, and the pursuit of excellence. We are grateful for the opportunity to share our passion with the world and to continue building a legacy that will inspire future generations.
Our Company
WanLee Zongying E-commerce Co., Ltd. was born from a shared vision of a family passionate about footwear fashion and determined to make a mark in the global market. With roots in Quanzhou, China, a city known for its rich history in the footwear industry, our parents laid the foundation for a successful business that has spanned generations.
Under the leadership of our co-founder and CMO (Chief Marketing Officer), Jiarui He we have successfully established our presence on major platforms such as Alibaba International, Coupang, Amazon, and eBay. Our market development team has conducted extensive research and developed targeted strategies for entering the European and American markets, while also cultivating relationships with key distributors across the globe.
At WanLee Zongying E-commerce Co., Ltd., we are committed to quality, innovation, and customer satisfaction. We take pride in our hands-on approach to every aspect of the business, from supply chain optimization to product development. By consistently striving to exceed expectations and create long-lasting partnerships, we have been able to achieve significant growth and success.
As we continue to evolve and expand, we remain true to our core values and the vision that drives us forward. With a talented team, a dedication to excellence, and a passion for footwear fashion, we are confident in our ability to make a lasting impact on the industry and the lives of our customers.
Team Building
In today’s fast-evolvinge-commerce and internatonal tradeindustry, we at WanLee Zongying honorour
culturalroots while buildingglobal partnershipsin anincreasinglyinterconnected world.Embracing
traditons and globalizatons,webrought our team together for a traditonal gameof Bo Bing (博餅)for
this Mid-Autumn Festval, to createan unforgetable evening of cultural celebraton and team building.
