Our Leadership Team
Wanli He
CEO, Co-founder
With decades of experience in the footwear industry, Wanli brings an unparalleled depth of knowledge and leadership to the team. Born and raised in Quanzhou, a city renowned for its expertise in footwear manufacturing, Wanli grew up immersed in the craft and business of shoemaking. Under his guidance, the family business has grown from a local enterprise into a global brand recognized for its quality and innovation.
Wanli is a visionary leader dedicated to expanding the company’s reach while maintaining its commitment to excellence. His focus on strategic growth and operational efficiency has been pivotal in establishing the company’s presence on platforms like Amazon, Coupang, and Alibaba International. Outside of work, Wanli enjoys mentoring young professionals and fostering community development initiatives in Quanzhou.
Jiarui He
CMO, Co-founder
Jiarui brings a unique perspective to the leadership team, blending her global education and marketing expertise to position the company for success in the digital era. Growing up in a family deeply rooted in the footwear industry, Jiarui witnessed firsthand the dedication and craftsmanship that built the company’s foundation. While pursuing her education in the United States, she developed a passion for global markets and innovative e-commerce strategies.
As CMO, Jiarui leads the company’s branding and marketing efforts, crafting strategies that resonate with customers worldwide. She has been instrumental in building partnerships with key distributors and expanding into North American and European markets. Jiarui is passionate about using data-driven insights to create campaigns that inspire loyalty and trust.
Zhenni Li
Head of Foreign Trade Sales
Zhenni has been at the forefront of the company’s international trade operations, ensuring seamless connections with global distributors and buyers. With extensive experience in market research and customer relationship management, Zhenni has been instrumental in driving the company’s growth in new markets. Her deep understanding of cross-cultural communication and negotiation has positioned WanLee Zongying as a trusted partner in the global footwear industry.
Yuqin Chen
Head of Logistics and Customs Department
Yuqin oversees all logistics and customs operations, ensuring timely and efficient delivery of products to customers worldwide. Her expertise in supply chain management and international trade compliance has been critical in optimizing operations and minimizing delays. Yuqin is known for her meticulous attention to detail and her commitment to providing exceptional service to the company’s partners and customers.
Maosheng Ye
Head of Foreign Trade Finance
Maosheng leads the financial operations related to international trade, ensuring fiscal efficiency and compliance with global financial regulations. With a strong background in financial analysis and risk management, he has implemented innovative strategies to streamline payment processes and enhance the company’s financial stability.
Judy Wu
Head of Customer Service
Judy leads the customer service team with a focus on delivering exceptional support and building long-lasting relationships with clients. Her approach combines empathy and efficiency, ensuring that every customer interaction reflects the company’s commitment to quality and care. Judy’s dedication to customer satisfaction has made her an invaluable member of the leadership team.
Dingo Huang
Market Development Manager
Dingo specializes in market research and development, crafting tailored strategies to penetrate new markets and strengthen the company’s competitive edge. Her analytical mindset and creative problem-solving skills have been key to identifying opportunities for growth in the North American and European markets.
Yuanting Liao
Marketing Specialist
Yuanting supports the marketing team by conducting in-depth market analysis and designing impactful campaigns that resonate with the company’s diverse customer base. Her innovative ideas and attention to detail have contributed to the success of multiple marketing initiatives.
Shicai Liao
Foreign Trade Sales Representative
Shicai is responsible for fostering relationships with international clients and ensuring seamless sales operations. With a deep understanding of market trends and customer needs, Shicai plays a crucial role in expanding the company’s global footprint.