Bridging Tradition and Innovation: WanLee Zongying's Mid-Autumn Festival Celebration
In today’s fast-evolving e-commerce and international trade industry, we at WanLee Zongying honor ourcultural roots while building global partnerships in an increasingly interconnected world. Embracingtraditions and globalizations, we brought our team together for a traditional game of Bo Bing forthis Mid-Autumn Festival, to create an unforgettable evening of cultural celebration and team building
Global E-commerce Sales
At WanLee Zongying E-commerce Co., Ltd., we specialize in global e-commerce sales, connecting customers and businesses with high-quality footwear products across major platforms. Our expertise lies in offering flexible B2B and B2C solutions, allowing us to cater to both bulk buyers and individual consumers. With a commitment to customer satisfaction, we ensure a seamless shopping experience through user-friendly interfaces, transparent pricing, and efficient logistics.
Honoring Heritage in a Modern Workplace
Quanzhou, known as the starting point of China’s ancient Maritime Silk Road, has been a prosperous trading hub and the crucial bearer of Chinese cultural heritage. As a company deeply rooted in Quanzhou’s shoe manufacturing and trading history, we understand the importance of preserving cultural traditions and holding them as the soul of enterprise development. Bo Bing, created by the legendary general Koxinga, can be dated back to the 1600s, which aimed at boosting his troops’ morale during the Mid-Autumn Festival. Over centuries, Bo Bing has evolved beyond the concepts of entertainment and morale-boosting into a means of strengthening bonds between friends and family, carrying the cultural memory and emotional resonance among the Chinese community
Building International Bridges
Our business spans from Asia, Europe to America continents, and we used this celebration to promote Chinese culture to our international partners. Therefore, we also hosted a virtual Bo Bing session with our distributors internationally and created a unique cross-cultural experience that demonstrated our commitment to building genuine and respectful connections across borders.
Our Modern Take on an Ancient Tradition
This year, besides providing one pair of high-performance hiking boots or limited-edition sneakers from our latest collection, we maintained the classic six-dice setup, and incorporated modern prizes as follows:
• 1 st Place (状元) 13-inch MacBook Air
• 2 nd Place (榜眼) 11-inch iPad Pro 512GB
• 3 rd Place (探花) 6.1-inch iPhone 14 128GB
• 4 th Place (进士) SUPOR Rice Cooker
• 5 th Place (举人) 500 RT-Mart Gift Cards
• 6 th Place (秀才) Traditional Quanzhou mooncakes from local bakeries
More Than Just a Game
The event was more than just a game - it has proved to be successful team building. Watching our Research and Developmentteam, who recently designed our patented latest generation wear-resistant sole pattern,rolling dice with their families created stronger bonds within the whole team. The casual atmosphere fostered natural communication between departments and their families, leading to not only laughter and lucky dice rolls but also strengthened relationships and teamwork. These moments of cultural celebration and team unity will help our corporation to thrive sustainably
Looking Forward
Looking ahead, we will continue to build our professional team and expand our global partnership in the footwear industry. Events like our Bo Bing celebration remind us of the importance of powerful team connections from celebrations deeply rooted in cultural heritage. It is the shared values and historical connections that strengthen the team dynamics and collective identity as a global corporation with a strong cultural basis.
Our corporation commits to bridging tradition and innovation in this interconnected era, as we believe cultural exchange enhances mutual understanding and fosters meaningful relationship, providing long-term benefits to both business success and organizational growth.
Photo: Left to Right: Judy Wu, Michelle Tseng, Yuqin Chen, JiaruiHe,WanliHe,Sunny Li, Vera Yang
Author: Jiarui He Chief Marketing Officer and Co-founder of WanLee Zongying E-commerce Co., Ltd